Gregory Gross

Timeline

All Timeline EntriesBiographical EventsBranding ChangesHistorical EventsMarketing DevelopmentsPatent and Trademark EventsProduct DevelopmentsQuestar Company Developments

1956

Questar transitions from red, silver, and blue side arm logo badges to ones with “Questar” in white lettering against a red background (early 1956).[1] See details.

First appearance in an advertisement of a side arm logo badge with “Questar” in white lettering against a red background (May).[2] See details.

1961

First advertisement with updated all-caps “QUESTAR” logo (June).[3] See details.

1963

The all-caps “QUESTAR” side arm logo badge replaces the prior “Questar” design (early 1963).[4] See details.

1981

Side arm logo badges add a small “” symbol.[5] See details.

1999

First appearance in an advertisement of the “rays” Questar logo (July).[6] See details.

Notes

1 “Early Production Questar 3-½ Telescopes: 1954 and 1955,” Company Seven, n.d., http://www.company7.com/library/questar/que54-55.html, accessed July 11, 2019.

2 Questar Corporation, advertisement, Sky and Telescope, May 1956, 327.

3 Questar Corporation, advertisement, Sky and Telescope, June 1961, 347.

4 As of February 3, 2021, the last Questar known to the author to have the early “Questar” red and white side arm logo badge is #3-1623, built on March 25, 1963 (“1963 Questar Standard - REDUCED,” Astromart, July 26, 2017, https://astromart.com/classifieds/astromart-classifieds/telescope-catadioptric/show/1963-questar-standard-reduced, accessed February 3, 2021).

5 Ben Langlotz, online forum posting, Cloudy Nights, June 12, 2017, https://www.cloudynights.com/topic/580599-questar-design-change-history/?p=7935420, accessed February 16, 2021. As of February 16, 2021, the last Questar known to the author to have a side arm logo badge without an “®” symbol is #1-Z-8370-BB, built in 1981 (“Questar 3.5 Zerodor with Broad Band coatings,” Astromart, March 31, 2016, https://astromart.com/classifieds/astromart-classifieds/telescope-catadioptric/show/questar-35-zerodor-with-broad-band-coatings, accessed February 16, 2021).

6 Questar Corporation, advertisement, Sky and Telescope, July 1999, 25.