Questar Advertisements of the 1950s
Abbreviations: Adbn: Audubon; ASFF: Analog Science Fiction and Fact; Hldy: Holiday; Natr: Nature; NH: Natural History; S&T: Sky and Telescope; SA: Scientific American.
1960s →
Advertisement | Instances | Notes | ||
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20th Century Telescope | Very First Advertisement | S&T, Jun 1954 | First Questar advertisement. First appearance in an advertisement of an updated finder mirror cage (September 1955). | |
Questar in Case | S&T, Aug 1954 S&T, Sep 1954 S&T, Oct 1954 S&T, Apr 1955 S&T, May 1955 |
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Potted Plant | S&T, Mar 1955 | |||
Potted Plant and New Finder Mirror Cage | S&T, Sep 1955 S&T, Oct 1955 |
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Visitors Are Always Welcome | S&T, Nov 1954 S&T, Dec 1954 S&T, Jan 1955 |
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Cave and Barker Testimonials | S&T, Feb 1955 S&T, Aug 1955 |
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Astronomical Telescopes | S&T, Jun 1955 | |||
Those Who Have Seen Questar | S&T, Jul 1955 | |||
Serialized Questar Booklet | Installment 1 | S&T, Nov 1955 | ||
Installment 2 | S&T, Dec 1955 | |||
Installment 3 | S&T, Jan 1956 | |||
Installment 4 | S&T, Feb 1956 | |||
Installment 5 | S&T, Mar 1956 | |||
Installment 6 | S&T, Apr 1956 | |||
Field Model (Early Version) Announcement | S&T, May 1956 S&T, Jun 1956 |
Introduction of the early version of the Field Model. First appearance in an advertisement of a side arm logo badge with “☆Questar” in white lettering against a red background. First appearance in an advertisement of a camera coupler. First appearance in an advertisement of a Rival Reflex camera, a rebranded domestic version of the Praktica FX, attached to a Questar telescope. | ||
A Piece of the Future | S&T, Jul 1956 | |||
Little Moth | S&T, Aug 1956 | First appearance in an advertisement of a Hexacon camera attached to a Questar telescope. | ||
Linhof Tripod Promotion | S&T, Sep 1956 S&T, Oct 1956 |
First appearance in an advertisement of the Linhof tripod. | ||
Questar Goes to a Star Party | S&T, Nov 1956 | |||
Introducing the Incomparable Questar to the Naturalist | Beautiful Little Telescope | Adbn, Nov-Dec 1956 | ||
This Beautiful Instrument (Version 1) | Adbn, Jan-Feb 1957 | |||
This Beautiful Instrument (Version 1 with Inset) | Adbn, Jul-Aug 1957 | |||
The Gift of a Lifetime | Adbn, Nov-Dec 1957 | |||
This Beautiful Instrument (Version 2) | Natr, Mar 1958 Natr, Apr 1958 |
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All in the Day’s Work | S&T, Dec 1956 | Announcement of a twelve-month installment payment plan. First advertisement using the perspective-detail terrestrial observing theme. | ||
Field Model (Early Version) with Accessories | S&T, Jan 1957 | Announcement of accessories for the early version of the Field Model. | ||
Design and Materials | Questar Data | S&T, Feb 1957 | First appearance in an advertisement of the full-aperture solar filter (November 1958). Announcement of a heavy vinyl luggage case cover with drawstrings and metal grommets (November 1958). | |
Specifications of the Questar Telescope | S&T, Nov 1958 | |||
This Photograph Was Taken with a 3 1/2-inch Questar | S&T, Mar 1957 | First appearance in an advertisement of a photograph of the Moon. First appearance in an advertisement of an image by longtime photographic contributors Ralph and Dorothy Davis. | ||
Questar Answers Some Questions | Adbn, Mar-Apr 1957 | |||
Questar Takes Another Picture Worth Ten Thousand Words | S&T, Apr 1957 | |||
Hitch Your Wagon to a Star | With Field Model | S&T, May 1957 | First appearance in an advertisement of a Questar mounted on a car window. | |
With Field Model and Additional Content | Adbn, May-Jun 1957 | |||
No Mention of Field Model | S&T, Apr 1959 | |||
Picture of the Waxing April Moon | With Field Model | S&T, Jun 1957 S&T, Jul 1957 |
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No Mention of Field Model | S&T, Oct 1958 NH, Nov 1959 NH, Dec 1959 NH, Apr 1960 |
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On the Problem of Choosing a Telescope | S&T, Aug 1957 S&T, Sep 1957 S&T, Oct 1957 |
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Tabletop to Timberline with the Incomparable Questar | Adbn, Sep-Oct 1957 | |||
0.9-second resolution guarantee | S&T, Nov 1957 S&T, Jan 1958 |
Announcement that every new Questar ships with a high-quality copy of the National Bureau of Standards Microscopy Test Chart and that each Questar resolves to 0.9 seconds of arc. Last appearance in an advertisement of the early version of the Field Model (January 1958). | ||
Aspheric Catadioptric Optics | S&T, Dec 1957 | Quartz primary mirrors appear as a $105 upgrade option. Introduction of aspheric optics. | ||
More Power to You | Adbn, Jan-Feb 1958 | |||
De Luxe Questar is the Finest Small Telescope | S&T, Feb 1958 | |||
Two Birds | S&T, Mar 1958 | First advertisement featuring a close-up image of a live animal. | ||
This Remarkable Photograph Was Taken at 40 Feet | Charming Lady | Adbn, Mar-Apr 1958 | ||
Remarkable Photograph | Natr, May 1958 | |||
Questar Seven Preview | S&T, Apr 1958 | An early Questar Seven prototype appears. | ||
You CAN Take It With You | S&T, May 1958 | |||
The Wonderful Questar | Adbn, May-Jun 1958 | |||
Picture Yourself Using this Questar | S&T, Jun 1958 | |||
The Enormous Power of the Questar Telescope | Natr, Jun-Jul 1958 | |||
Stars Do Not Twinkle at 40,000 Feet | S&T, Jul 1958 | Astronomer Alfred Mikesell and high-altitude balloonist Malcolm Ross ascend above the tropopause with a custom-built Questar telescope on board. | ||
Solar Granulation from Sea Level | S&T, Aug 1958 S&T, Sep 1958 |
First advertisement specifically tailored to highlight Questar’s usefulness for solar observing. | ||
World’s Finest, Most Versatile Telescope | Natr, Oct 1958 Adbn, Nov-Dec 1958 Natr, Nov 1958 NH, Nov 1958 Natr, Dec 1958 NH, Dec 1958 Adbn, Jan-Feb 1959 Natr, Jan 1959 NH, Jan 1959 NH, Feb 1959 NH, Mar 1959 NH, Apr 1959 Hldy, Apr 1959 NH, May 1959 Hldy, May 1959 Hldy, Jun 1959 |
First advertisement in Natural History magazine (November 1958). | ||
This is the Way We Ship Your Questar | S&T, Dec 1958 | |||
Questar News | Installment 1 | S&T, Jan 1959 | First appearance in an advertisement of Nikon F cameras (September 1960). Questar announces that it is a Nikon franchised dealer (September 1960). | |
Installment 2 | S&T, Feb 1959 | |||
Installment 3 | S&T, Mar 1959 | |||
Installment 4 | S&T, Jul 1959 | |||
Installment 5 | S&T, Apr 1960 S&T, May 1960 |
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Installment 6 | S&T, Sep 1960 | |||
Installment 7 | S&T, Apr 1961 S&T, May 1961 |
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Magnificent Performance | S&T, May 1959 S&T, Jun 1959 |
First advertisement with an illustration of the full-aperture solar filter. | ||
May We Tell You About Questar? | Open Case | NH, Jun-Jul 1959 | ||
Hexacon/Pentacon Camera (Star Logo) | NH, Aug-Sep 1959 NH, Oct 1959 |
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Hexacon/Pentacon Camera (All Caps Logo) | NH, Jun-Jul 1961 NH, Aug-Sep 1961 |
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Questar Is the Finest | Star Logo | SA, Jun 1959 SA, Jul 1959 |
First advertisement in Scientific American magazine. | |
All Caps Logo | SA, Aug 1961 SA, Oct 1962 ASFF, Sep 1963 |
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I Have a Larger Telescope | S&T, Aug 1959 S&T, Sep 1959 |
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Questar with Camera and Sunspots | Star Logo | SA, Aug 1959 SA, Oct 1959 |
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All Caps Logo | SA, Feb 1962 | |||
About a Month Ago | S&T, Oct 1959 S&T, Nov 1959 |
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Superfine Questar Telescope | Star Logo | SA, Nov 1959 SA, Dec 1959 SA, Jan 1960 |
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All Caps Logo | SA, Nov 1961 SA, Sep 1962 SA, Jan 1964 SA, May 1964 |
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On Taking Photographs with Questar | S&T, Dec 1959 S&T, Jan 1960 |
1960s →